Public Relations and Social Media
If there is one area where PR and social media can work together is content creation. Hosting media events and special events offers an excellent opportunity for content creation.
On April 25, 2015 Century Downs Racetrack and Casino ran the first harness racing event in Calgary in almost eight years. Horse racing fans put the building at capacity and Alberta Premier Jim Pretence spoke at the event (see photos above) which was attended by the who's-who of the Alberta horse world. From all this there was a swarm of media in attendance with a lot of video, photos, and stories coming from the event.
David Howse, of Matterhorn PR, arranged all three press conferences (Dec. 2014, April 1, 2015, and April 25, 2015). He also wrote the press releases, managed media relations, produced videos of the events and handled some of the photography.