Calgary Social Media Marketing
About 10 years ago (2008) most of B2B social media was driven by people talking about social media. Today, most successful businesses have a social media strategy. In Calgary, even the top underground utility construction companies have embrased social emdia marketing.
One area when businesses still need help is in social media platform community building. Using social media only for the purpose of advertising or self promotion is not entirely wrong but it is limited in how much such a strategy will help your business.
To avoid the traps of social media marketing it is important to have a well thought out strategy. Below are some photos of our Calgary clients
and a discussion of Calgary Social Media Marketing strategies.
Bill Borger Jr. and David Howse
David Howse is know in Calgary's elite business circles as the top marketer in Calgary. Bill Borger Jr. is one of Howse's top clients.
Our key to social media marketing success is to find ways to integrate the social life of key company players in to a firm's or brand's
overall marketing strategy. Interesting hobbies and acts of giving are excellent ways for the general public to get to know your company.
Sometimes a social media marketing strategy can have unintended consequences - for the better. If you google the term Calgary Bridal Shops,
the first image is a bridal shop going out of business sale. This image sits on DavidHowseMarketing.Com blog. After the sale, David redirected the image to
Calgary Marketing Strategies
Harmony Fashion is a new Swarovski Elements jewellery company in Calgary. Their current goal is to be known as having the largest Swarovski jewellery
collection in Calary. After we setup their website and social media accounts the next step was a steady stream of promotion.
Advertising is not the best use of social media but if Twitter and Facebook can boost sales by 10 percent just on posting photos and links this it
would be smart to start such a tactic asap.
Fancy Cufflinks is another new Calgary business that focuses on men's cufflinks. Their strategy was very similar to Harmony Fashion except for a
piece of unexpected luck. Check out the photo on our home page (bottom left corner). TV's Say Yes to the Dress star Monte Durham was thrilled
with his new cufflinks from Fancy Cufflinks that he sent them this photo. Also note the Harmony Fashion banner in the background. Marketing collaborations can
be very productive.