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Here's How to Use Website Design Marketing to Drive More Traffic to Your Site
If your website is as helpful and user-friendly as it can be, great! But if not, now’s the time to give your site a makeover. If you’ve noticed that visitors aren’t finding what they need on your site, or if you want it to be more effective at driving traffic to your blog or other social media pages, then read on. An effective website design is one of the most important elements in digital marketing. The first thing that people see when they visit your site is its design — whether they love it or leave immediately. When we think of website design, we often think of things like images and colors. However, there are many other factors that play a role in how visitors perceive your site. From usability to navigation and CTAs, every element of your website needs attention from an expert marketer to then lead a visual designer in the process.
How to Increase Website Traffic with Effective Website Design
As we’ve discussed, the first thing that people notice about your site is its design. Visitors will decide in just a few seconds whether or not to stay on your site. If you want to keep their attention and increase traffic to your site, you should start with your design. An effective website design is one of the most important elements in online marketing. Your design should be consistent with the branding of your company and include engaging images, headlines, and text that helps visitors navigate your site and find what they’re looking for quickly.
What Consumers Want in a Website
The first thing to keep in mind when redesigning your site is what consumers want in a website. If you want to increase traffic to your site, you need to consider what your target audiences want and need. You need to address all of their pain points and offer solutions by providing them with the information they want to read, in the format that’s easiest for them to consume and act on. Once you know what audiences want, you can tailor your site to address their needs and see a boost in traffic to your site. A word of caution: website traffic won't happen on its own. Pay-per-click, SEO, and other strategies are usually needed to creat traffic.
3 Ways to Increase Website Traffic with Design
- Make Your Content Stand Out From the Crowd One of the best ways to increase traffic to your site is to make your content stand out from the crowd. You can do this by making your content as easy to understand and find as possible. You should use design elements like images, headlines, and font types to highlight the most important parts of your content.
- Be Clear About Your Call-to-Actions You want to make sure that your call-to-actions (CTAs) are clear on every page of your site. Visitors who are browsing your site — and especially those who are ready to make a purchase — need to know what to do next. A well-designed site will help you to drive more traffic to your site, but it won’t do much if no one can figure out what to do next. Better yet, invest in a website developer who can build a site that integrates with your business’s sales funnel to drive leads and conversions.
More on Your Your Call-to-Actions
You want to make sure that your call-to-actions (CTAs) are clear on every page of your site. Visitors who are browsing your site — and especially those who are ready to make a purchase — need to know what to do next. For example, if you have a blog on gardening, you may want to include a CTA inviting readers to subscribe to your email list. If you have an eCommerce site, your CTA might be “Add to Cart.” Whatever action you want people to take, make sure it is clear and obvious so that users don’t miss it. Make sure you follow through on your CTA promise, too — if you invite customers to subscribe to your email list, make sure they get something useful in return!
Add More Value for Visitors
When you’re redesigning your site, it’s also a great opportunity to add more value to your site. One of the best ways to increase traffic to your site is to make it more user-friendly and helpful for your visitors. You can do this by addressing the pain points of your target audience and including helpful information that they might be looking for. If you have a blog, you can also make your site more valuable by including images, video, and other elements that help communicate your message.
Show Off Your Brand and Voice
If your site’s design is consistent with your brand and voice, it makes it easier for visitors to trust you and find the information they’re looking for. This can also increase traffic to your site. By designing a site that is consistent with your brand and voice, visitors will feel more comfortable on your site, and you’ll get more traffic to your site.