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Heavy Civil Construction
Social Media Marketing

Since 2011, through our Matterhorn Business Solutions brand, we have been providing marketing services to Alberta's largest underground civil engineering company - Borger Group and the heavy construction project management platform - Vizzn.

In April of 2023, we joined our client, Vizzn Inc., to the CON/AGG show in Las Vegas. While there we produced video and photo content for their social media. With our new experience, we were able to write an article for Vizzn’s blog on construction trade shows that now ranks at the top of Google!

Social Media Post Design

Just need us to make the posts and you’ll manage the rest? No problem, we can produce 10 to 1000 great graphics perfect for your Instagram, LinkedIn, or Facebook.

Full Social Media Service

We’ll manage all your social media activities from posts to audience engagement to growing your followers.

Video Production

Did you know that this short video turned into a half-page news article in the Financial Post? See our next service, Public Relations.

Public Relations

After we produced the Women in Construction video, we sent the link to our media contacts across Canada and it got picked up and published in this Financial Times article.

A few social media Examples

A few social media Examples

A few social media Examples

A few social media Examples

Social Media for Construction and Industrial

If you are an owner or manager of a Calgary construction or industrial company, you may think social media marketing will not fit your marketing. The truth is social media sites are a critical element of your business. Consider these scenarios:

  • HR Recruiting: Many companies spend thousands of dollars with newspaper ads or by paying for listings on websites such as Workopolis. Almost no one is setting up a company account on a social media site, managing the growing community, and targeting ads at the workers they need. We’re doing this for a Calgary company and have saved them over $50,000 in recruiting costs in the past 18 months. What’s great about this is that your online community will continue to grow making it a more and more valuable asset to your company.
  • Public Relations: A news-worthy story happens in your business but the media doesn’t think it’s important, or it happens on a busy news day. Social media enables you to be a news maker. With some good stakeholder engagement strategies, you have the potential of doing a better job than the media could. Journalists follow social media channels and many times what was first posted on Twitter or Facebook became mainstream news.
  • Relationship Building: You have clients; are those clients using social media? Using social media as a relationship builder or B2B promotion tool can be very effective.
  • Marketing: Social media sites have a very strong marketing aspect. From increasing website traffic, SEO, and research opportunities, there are many reasons an industrial business should be on social media

Contact us to help you develop and manage the right social media strategies for your business.

Having good website content helps in your marketing, having good things to say about your Calgary business gives you the content for social media marketing. Not everything in your social media marketing need be a sales message. It’s okay to talk about your clients, educate, or entertain visitors.

Experience to get the job done

We Get CONSTRUCTION Marketing

If what you’ve read isn’t enough to make a decision, call us to learn more of our work history.

Contact Us
heavy civil construction social media marketing

Client Testimonials

“David is a creative genius, there’s no doubt about that! We started working with David back in May of 2007. Since those early days, he has easily 10x'd our revenue.”
social media post creation
Trevor Cawston
Cawston & Associates
“Thank you for the incredible things you do for Borger. So many things to admire. ”
social media post creation
Bill Borger
Borger Group of Companies
“David has helped Vizzn grow our presence in the heavy construction marketplace. He has been there from the start to assure we are taking the right steps to reach our audience. David is accessible, responsive and keenly aware of our business needs and objectives.”
social media post creation
Craig Fuss
CMO, VIZZN
Chicago, Illinois