Calgary Social Media Marketing
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Facebook Landscaping
Show off your attention to detail with close-up shots of intricate landscaping features: - "Every detail matters. From the intricate patterns of our paving stones to the elegant lighting fixtures, we pay attention to every aspect of your outdoor space. #AttentionToDetail #LandscapeDesign"
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LinkedIn Landscaping
Showcase your expertise through informative blog posts and articles: - "Curious about the latest landscaping trends? Our latest blog post dives into the top trends for 2021. Read it now and get inspired for your next project. #LandscapingTrends #OutdoorInspiration"
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Build Stakeholder Relationships
Introduce your team and showcase their expertise: - "Meet our team of skilled landscapers who are passionate about creating beautiful outdoor spaces. We take pride in every project we undertake. #LandscapingTeam #OutdoorSpaces"
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Billing Month-to-Month
Share stunning before and after photos of completed projects: - "Transforming ordinary yards into stunning outdoor retreats! Check out this amazing before and after transformation. #LandscapingInspiration #OutdoorMakeover"
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Doing Social Since '08
Provide helpful tips and tricks for maintaining a beautiful garden: - "Looking to keep your garden thriving? Here are 5 essential tips for maintaining a vibrant and healthy garden. #GardeningTips #GreenThumb"
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2 More Social Media Ideas for a Landscaping Company
Engage your audience with interactive polls or quizzes related to landscaping: - "Which garden style best suits your personality? Take our fun quiz and discover your perfect match! Share your results in the comments below. #GardenStyleQuiz #PersonalityTest"
Offer free downloadable resources such as gardening calendars or plant care guides: - "Stay organized with our free printable gardening calendar. Plan your gardening tasks and never miss an important step. Download it
Facebook and Instagram for Marketing a Landscaping Company
Facebook: With a massive user base of 2.38 billion monthly active users, Facebook appeals to a wide range of demographics. It caters to an older audience, with the majority falling in the 25-54 age range. Facebook provides extensive targeting options based on demographics, interests, and behaviors, allowing businesses to reach potential customers with precision.
Instagram: Boasting 1 billion monthly active users, Instagram attracts a younger audience, primarily millennials and Gen Z. It is popular among users interested in visual content, lifestyle, and home improvement. Instagram's location tagging feature can be particularly advantageous for a local landscaping company targeting a specific geographic area.
Recommendation: Depending on the target audience of the landscaping company, both platforms can be used effectively. Facebook can help reach a broader demographic, while Instagram can be leveraged to engage with a younger, visually-oriented audience.
Reach and Engagement: Facebook: With its large user base, Facebook offers the potential for massive reach and exposure. However, organic reach on Facebook has declined in recent years due to algorithm changes, making it more challenging for businesses to gain visibility without paid advertising. The engagement rate on Facebook is lower compared to Instagram.
Instagram: Instagram excels in engagement, with a median engagement rate per post of 1.60%, outperforming Facebook's 0.09%. The platform's visual nature, hashtag usage, and discoverability features like Explore page and Stories contribute to higher engagement levels.
Recommendation: For a landscaping company, leveraging Instagram's higher engagement rate can help build brand loyalty and foster a community of satisfied customers. However, utilizing Facebook's extensive reach, even through paid advertising, can still be beneficial for expanding brand awareness.
Advertising Options: Facebook: Facebook Ads Manager provides a wide range of advertising options, including image ads, video ads, carousel ads, and lead generation ads. It also offers precise targeting capabilities, allowing businesses to reach their desired audience based on demographics, interests, and behaviors.
Instagram: As a subsidiary of Facebook, Instagram utilizes the same powerful advertising platform. Businesses can run ads on Instagram using Facebook Ads Manager, with various ad formats tailored to the platform's visual nature.
Recommendation: Both platforms offer robust advertising options, but Facebook's advanced targeting capabilities make it an ideal choice for a landscaping company looking to reach a specific audience. Instagram's visually-driven format can be used to showcase stunning landscape designs and completed projects, attracting potential customers.